Making a sustainable impact together

Beiersdorf takes over natural cosmetics label STOP THE WATER WHILE USING ME! Hamburg brands join forces for a common sustainable mission 


Our Hamburg natural cosmetics label STOP THE WATER WHILE USING ME! with Beiersdorf and will in future be part of the skin care company's brand cosmos as an independent company. Of course, we will continue to spread our message for resource protection and sustainable consumption completely independently and push our purpose - to protect, save and donate the vital resource of water. We are convinced that every impulse, no matter how small, can make a big difference. The declared goal of our new partnership is therefore to implement our impulses even faster and with combined forces and thus increase our impact as much as possible. The basis of our cooperation is to create a win-win-win solution for all parties. In other words, one that not only benefits both partners but also society and the environment. In order to live up to this claim, we plan to develop joint sustainability initiatives and solutions for sustainable consumption within the framework of regular think tanks. 

Our brand was founded in 2011 by Stefan Kolle, co-founder of the advertising agency Kolle Rebbe, with the mission to draw attention to the protection of our resources. Since then we have moved a lot. We revolutionized the hotel market as the first provider of refillable natural cosmetics. With 'Waterless' we developed the first waterless bar products and championed the use of innovative 'waste-to-value' ingredients. We have campaigned with our community for water conservation and donated 22 million liters of water as part of our GOOD WATER PROJECTS initiative. 2020 is now clearly characterized by impact: the aim is to achieve CO 2 neutrality for our entire product range and our entire company by the end of the year. We also have the vision of becoming CO 2 positive by the end of 2021 . We have already set the course for this in recent years. The partnership is intended to speed up these sustainable processes as much as possible – both on our side and on Beiersdorf’s side. 

Our partner is also convinced that we can achieve a lot by working together. “Sustainability is a key priority for Beiersdorf. We are therefore pleased, with STOP THE WATER WHILE USING ME! to gain the know-how of this strong purpose brand and its committed team as a partner for Beiersdorf. It is important to us that STOP THE WATER WHILE USING ME! is consistently pursuing its vision as an independent label and at the same time we are expanding our sustainable contribution to consumers and the environment by combining our expertise, convictions and talents," says Iain Holding, General Manager Beiersdorf Germany/Switzerland. 

“We will continue to produce purely natural cosmetics, expand our highly sustainable waterless piece product line, spread our message loud and bold and donate 1% of our proceeds to water conservation projects. We will only have the chance to do it all at an even higher level," says our managing director Nina Witt. 

For all questions about the cooperation of STOP THE WATER WHILE USING ME! and Beiersdorf are happy to contact us at any time at the following email address: . 



Water is life and yet it is polluted, wasted and unfairly distributed every day. STOP THE WATER WHILE USING ME! is the world's first natural cosmetic care with the appeal for water protection. Our clear mission: protect, save and donate water. To do this, we continuously develop products with attitude that ensure that you pause in everyday life, reconsider the status quo - and change it. Today, our multi-award-winning care series is at home in more than 150 design hotels and 350 stores worldwide. Our range includes products for daily skin, hair and dental care - all based on natural, biodegradable essences and oils. 

About Beiersdorf AG

Beiersdorf AG is a leading provider of innovative, high-quality skin care products and has more than 135 years of experience in this market segment. The company, headquartered in Hamburg, employs around 20,000 people worldwide and is listed in Germany's leading index for shares, the DAX. In the 2018 financial year, Beiersdorf generated sales of over EUR 7.2 billion. The Beiersdorf product portfolio is characterized by strong, internationally leading skin and body care brands, including NIVEA – the world's largest skin care brand* –, Eucerin, Hansaplast and La Prairie. With their innovative and high-quality products, they convince millions of people around the world every day. Other well-known brands such as Labello, Aquaphor, Florena, 8x4, Hidrofugal, atrix, Maestro and Coppertone complete the extensive portfolio. The wholly owned subsidiary tesa SE, also a global leader in its sector, supplies industry, trade and consumers with self-adhesive product and system solutions. 

The press release of our partners can be found under the following link: 

* Source: Euromonitor International Limited; NIVEA as an umbrella brand in the facial, body and hand care categories; Trade turnover 2018. 

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